Reimaging NEORSD’s award-winning Pick Up Poop Campaign, this new iteration adopts a new mascot and aligns to the organizations newly revamped brand guidlines. Esri the programs mascot was selected as part of an employee engagement program in which employees submitted their dog and voted for their favorite. The top three submitted dogs received commissioned watercolor dog portraits of their pup. A commemorative print was made for esri’s owner as a thank you for submitting her pup.
Engagement Program Concept:
Thomas Dang
Art Direction & Design:
Thomas Dang
Illustration:
Yolanda Kelly (Crosshatch),
Irina Popescu (Watercolor)
Brand Guidelines:
Yolanda Kelly & Little Jacket